Totally committed to customer care

Check out the extremely keen pricing of our stock. With no Admin fees, or forced add-ons, we believe we offer some of the best value in the UK. All stock is prepared for you as if one of the family was due to take delivery, that is our promise. Fully serviced, with no small print in the warranty and a friendly life time customer care approach has ensured that our customer reviews are No1 in Gloucestershire.

Always a busy time for the Motor Trade. With the exception of Christmas Eve from lunchtime, Christmas, Boxing and New Years day we will be open as per usual across all 4 sites.

The year so far.....
Our busiest and most successful year leads in to the start of our 10th anniversary early in 2019.
Apart from opening new sites on the Bristol Road in Gloucester, and a 2nd Motorcycle showroom in Cheltenham, the year has been hectic growing the background facilities for Gloucestershire's most successful used vehicle specialists. With over 30 full and part time staff many who have been with us for years, you are assured the same friendly welcome some 7 days a week. As a family business, we all realise the precious family time that is needed but we also take very seriously the 'modern world' and ensure that we offer the same Sales expertise at 3pm on a Sunday as we do during a normal business day. We are regularly shocked when we see the customers being "fobbed off" by other car and bike dealers at weekends because they are closed, or indeed have no management on site.

Its coming home....(or not??!!)
As sponsors of Cheltenham Town FC, we regularly saw Gary Johnson and Russell Milton in our showrooms. Many of our repeat customers will know how passionate the team are about Villa, Cheltenham and even the odd armchair Liverpool fan thrown in for good measure! We cannot wait to see how the World Cup evolves...and the boss has promised a full day off, if England win it! If the govt don't introduce a Bank Holiday, then take a day off with us, come join us in the pub...beers are on the boss!
Completely Motoring’s’ Second Showroom is now open in Bristol Road Gloucester!
Completely Motoring have not looked back since their opening in spring 2009 – such was the growth in their business year on year that they have opened an additional car showroom to cope with the increasing number of customers.
Rob Ayland founder of Completely Motoring commented “We are pleased that our personal family approach together with our outstanding reputation has resulted in such good response from our customers. This new showroom will give people even more choice of good quality used cars and the opportunity to experience the real customer service we provide.”

*****STOP PRESS*****
We Won!!!!
Delighted to announce that Completely Motoring Ltd has won the Gloucestershire Media "Family Business of the year for 2017!" Over 700 guests were at the Cheltenham Racecourse on Thursday 5th October to see us collect two awards, with our Admin Manager, Katie Young also winning employee of the year.
Rob Ayland described it as "A very proud Dad moment..." and "one of the best achievements of my career...."

Completely Motoring was formed by Rob Ayland in the Spring of 2009. His mission from the start was to deliver choice, quality and an exceptional level of customer care. This approach has been the foundation for the company's success and over the last 10 years, Completely Motoring, now with two motorcar showrooms has evolved to become one of the largest and most successful quality used car and motorcycle retailers in Gloucestershire, selling over 1,200 vehicles in the last 12 months alone, and circa 8,000 vehicles since opening.

As well as choice and great value, the Completely Motoring Group can offer a wealth of experience in the motor industry. Rob Ayland, was formerly the managing director of Warners of Gloucester Ltd and most recently the MD of Mitsubishi Motors Retail Operations. Operationally, he oversees the company with his eldest son George who is Car Sales Director, middle son James who runs the motorcycle division, and youngest boy, Charlie who is responsible for vehicle sales and internet advertising. Although very much a family business, long term friends Katie Young (Administration Manager) is supported by Lucy Smith, Dave Hass, Mike Williams and Andy Moore who all form part of a close knit team with customer care at the centre of their daily routines.
Matthew Greening, Terry Gorman, Jakub Lenard and part time sales support, Imi Ainslie and Val Brayshaw all assist the smooth 7 day a week operations.

Over recent months the after-sales division has expanded greatly and is headed up by Ryan Napper, a local man with a wealth of experience, who is also a fully qualified MOT tester/authorised examiner. The company has invested heavily in the state of the art MOT testing facilities and has gone live testing 2, 3 and 4 wheeled vehicles. Air conditioning, diagnostics and all servicing works are part of the daily tasks carried out with great attention to detail. As a customer of Completely Motoring you will benefit from reduced rates for MOT and our real customer care package will provide value right through the lifetime of the vehicle supplied.

As a family run business, Completely Motoring also cares about environmental issues and is known regionally as ' Gloucestershire's solar powered used car dealership'. The company is also involved in various charities and Rob Ayland was honoured to serve as chairman of the Old Spot Trust which raised money in Gloucestershire for good causes.

December 2016 saw the opening of 'Completely Motorbikes'. All stock can be viewed on a separate website:
One of the leading used superbike centres in the UK, operating in two different locations, you can view around 170 pristine, large capacity, low mileage motorcycles. James and Rob are both passionate bikers and feel as if "they work in a candy store!" 2016 Sponsors of UK Moto 3 Champion Charlie Nesbitt, and a previous sponsor of Bradley Smith, Moto GP test rider.

Carl Mitchell-Brown, Liam Cole are on Bike high pressure tactics as they don't get paid commission. Liam has recently passed his full bike test, although not allowed to ride Suzuki Hayabusa bikes...(its a long story!!) Carl thinks he is really fast, but the boss was 27 seconds a lap quicker round Donington than he was. Don't mention this to him...he is known to sulk for hours!

Given the quality and choice of our vehicles and our high standards of customer care, we can't wait for you to visit and see why we have become one of the motor trade success stories in Gloucestershire of the last decade!
Customer satisfaction is in our DNA!

Looking for the perfect car?

Looking for the perfect car?